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We look forward to a future of human flourishing - more artists, more astronauts, more inventors, more Olympians; more childhood dreams from more childhoods. But in much of the world, each generation is lonelier, has married less often, married later, and had fewer children. Most countries worldwide have fallen below the replacement rate, meaning their nations are dwindling. We think people need each other, as individuals and societies, and human flourishing starts with more families.
In 1985, Whole Foods had three stores in Austin and one in Houston, and eating ‘organic’ was something only hippies and athletes cared about. No one was drinking kale smoothies. Supermarkets were only just beginning to fill up with processed foods. Thirty-some years on and health food is everywhere. Fast food hasn’t gone away, but, spurred on by early adopters and more health-conscious parts of society, more and more people are turning anew towards an older paradigm - organic sourcing, fewer or no preservatives, no processing.
We think the same new turn to older practice will happen, starting with family-conscious people, then going mainstream. Casual dating apps only satisfy short-term instant gratification, the empty calories of relationships. Keeper is for people who recognize the long term is what matters most.
It’s everyone’s responsibility to be the best version of themselves, both in-person and online. But it’s hard to know what the other sex really wants these days - our culture and media send mixed messages and we don’t see the world through their eyes. Keeper lets you crowdsource feedback on your photos and profile from people who are what you desire in a partner. Once you’ve gone on a few dates from Keeper, if you want to see it, we’ll show you any constructive feedback that your dates have given anonymously. That way you won’t be flying blind next time.
We will always take your criteria seriously, but we’ll take everyone else’s criteria seriously, too. If it doesn’t look like you’ll get a match, we'll be up front with you about why. We find that telling the hard truth is often what it takes to get people where they need to be in order to make a great match happen.
Quality is at the core of who we are. We only offer quality matches, we only create quality products, and we only do quality work. We don’t make matches just to make matches. We don't build products just to ship something. And we don't show up halfway in our efforts. Anything worth doing, is worth doing well.
Humans are the product of millions of years of evolution. Evolutionary biologists have studied the way men and women act when seeking long-term partners. They behave differently. They have different preferences, different communication styles, and different ways of seeking long-term partners. Dating apps completely ignore sex-linked differences and provide unisex experiences. As a result, the way they generate “matches” has helped fuel a culture of short-term flings, rather than marriages. Keeper takes human nature seriously, which makes us more effective at matching people for long-term success.
Every Keeper user is a uniquely complex individual and is treated and respected as such. We provide a tailored experience based on who each person is and what they are looking for. We make matches based on individual preferences above all else and we treat people like people, not numbers.
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