01 - Humanity is good

We look forward to a future of human flourishing - more artists, more astronauts, more inventors, more Olympians; more childhood dreams from more childhoods. But in much of the world, each generation is lonelier, has married less often, married later, and had fewer children. Most countries worldwide have fallen below the replacement rate, meaning their nations are dwindling. We think people need each other, as individuals and societies, and human flourishing starts with more families.


In 1985, Whole Foods had three stores in Austin and one in Houston, and eating ‘organic’ was something only hippies and athletes cared about. No one was drinking kale smoothies. Supermarkets were only just beginning to fill up with processed foods. Thirty-some years on and health food is everywhere. Fast food hasn’t gone away, but, spurred on by early adopters and more health-conscious parts of society, more and more people are turning anew towards an older paradigm - organic sourcing, fewer or no preservatives, no processing.

We think the same new turn to older practice will happen, starting with family-conscious people, then going mainstream. Casual dating apps only satisfy short-term instant gratification, the empty calories of relationships. Keeper is for people who recognize the long term is what matters most.

03 - Iteration and improvement ARE a part of the process

It’s everyone’s responsibility to be the best version of themselves, both in-person and online. But it’s hard to know what the other sex really wants these days - our culture and media send mixed messages and we don’t see the world through their eyes. Keeper lets you crowdsource feedback on your photos and profile from people who are what you desire in a partner. Once you’ve gone on a few dates from Keeper, if you want to see it, we’ll show you any constructive feedback that your dates have given anonymously. That way you won’t be flying blind next time.

04 - Honesty is the best policy

We will always take your criteria seriously, but we’ll take everyone else’s criteria seriously, too. If it doesn’t look like you’ll get a match, we'll be up front with you about why. We find that telling the hard truth is often what it takes to get people where they need to be in order to make a great match happen.

05 - We take care in our work

Quality is at the core of who we are. We only offer quality matches, we only create quality products, and we only do quality work. We don’t make matches just to make matches. We don't build products just to ship something. And we don't show up halfway in our efforts. Anything worth doing, is worth doing well.

06 - We don’t deny Nature

Humans are the product of millions of years of evolution. Evolutionary biologists have studied the way men and women act when seeking long-term partners. They behave differently. They have different preferences, different communication styles, and different ways of seeking long-term partners. Dating apps completely ignore sex-linked differences and provide unisex experiences. As a result, the way they generate “matches” has helped fuel a culture of short-term flings, rather than marriages. Keeper takes human nature seriously, which makes us more effective at matching people for long-term success.

07 - the individual matters

Every Keeper user is a uniquely complex individual and is treated and respected as such. We provide a tailored experience based on who each person is and what they are looking for. We make matches based on individual preferences above all else and we treat people like people, not numbers.


Is Keeper a dating app?

Keeper is not a dating app. Our goal is to get people married so they can form families. This is a different product category for a different type of person that dating apps don't effectively serve. If your goal is to 'play the field' or just see what's out there, Keeper isn't the right fit for you. If you want to have your criteria for a lifelong partner taken seriously and get quality, vetted introductions to people looking for the same, then we're happy to serve you.

How long does it take to be matched on Keeper?

It depends on a lot of factors. Our goal isn't to promise a set number of matches in a specific time frame, our goal is to introduce you to someone who is exactly what you're looking for, and who is looking for someone like you. Quality over quantity. Generally, our onboarding and information gathering phase will take a couple weeks. From there, it's typically taken a few months to match people with someone they end up marrying. The cadence is slower than dating apps because we are far more deliberate.

Paying members on our Keeper Searchlight or Legacy plans usually get matched more quickly than members of the free pool, because we dedicate substantial resources to search on their behalf. Free members should expect to receive a match eventually, but paying members are moved to the front of the queue and prioritized in our system, because every match must include one paying member.

What locations or regions is Keeper open to?

Anyone can join the pool for free. For now, our Keeper Legacy program (where users only pay if they get married) is open to users in the US, Canada, and Europe.

What languages does Keeper support?

We're only available in English at this time.

What kinds of traits can you set as your preferences on Keeper?


Will Keeper pair me with my spouse on the first try?

Maybe. We've done it before, but it doesn't happen every time. It mainly depends on how conscious you are of what you're looking for and how comprehensive you are in the preferences and information you provide.

Does Keeper only match me with people who meet all my preferences?

Yes. Unlike other matchmakers, we don't make matches just to hit a quota. We only make a match when we have someone who meets all of your standards, and vice versa. Before we make an introduction, we vet you and your match to make sure you meet all of each others' preferences. We will be in contact with you both to determine if and where there's flexibility, but our goal is finding fit, not forcing it.

What kinds of traits can you set as your preferences?

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What makes Keeper different from other matchmakers?

A few key things:

  1. You only pay for success with Keeper. Most matchmakers charge a subscription or yearly fee. Keeper only gets paid when you get married.
  2. We don't make fuzzy matches. Other matchmakers will make mediocre matches just to hit a quota. Their incentive structure is simply different than ours, which lets us only make matches that are mutually strong.
  3. Keeper goes deep on psychometric attributes like IQ, personality type, and masculinity/femininity polarity, as well as many other predictors. We're not relying on mere intuition and guesswork.
  4. We actively help you improve yourself and your odds at success. We'll give you feedback on things you need to work on to get the matches you want based on feedback from real people who meet your preferences for a spouse. We test your photos and optimize your profile for you. On Keeper, your best foot will always be forward.
How does pricing work on Keeper?

Our paid offering, Keeper Legacy, entitles you to unlimited matches, one at a time. All matches are guaranteed to meet 100% of your criteria for a partner (and you theirs) for a fully-refundable deposit, which we keep once we get you married. Legacy has custom pricing depending on your needs and situation. Additionally, anyone can join our pool for free to be matched with paying users.

How many people are in Keeper's database?

Keeper's database is in the thousands of users now. We also go outbound for all of our paying users and leverage several different channels to find exactly who you're looking for, even if they haven't signed up for Keeper yet.

What does the AI part of Keeper do?

Our matchmakers use the AI to vet candidates for you and make matches more efficiently. Dating apps use basic algorithms like "does this person meet your height criteria." Our AI reads, understands, and makes decisions based on the natural language information and preferences you provide. It also analyzes photos to ensure matches meet your appearance criteria. It is constantly improving its capabilities, and our goal is to make it so effective that one day it can completely replace human matchmakers. At that point, we will bring the service to everyone on Earth at a price everyone can afford.

How do you ensure everyone on Keeper is looking for something serious?

Most people won't fill out a long form about their deepest personal information and preferences for a spouse unless they are looking for something serious. There are plenty of faster, easier, and cheaper ways to date casually. When making a match, we ask even more questions and gather more information to ensure 100% fit. On the low chance that someone signs up for Keeper with short-term intentions, it's easy to identify and remove them based on their behavior during this phase.

Do I have to sign up for a subscription or a long-term contract to use Keeper?

No. Our services are ad-hoc, and you can cancel for a full refund anytime.

How new is Keeper?

We launched in May 2022. We are a venture-backed startup with investments from Bain Capital, Sovereign Capital, and Champion Hill Ventures, among others.

What is Keeper's success rate?

In one year since our launch, about 20% of our first dates have led to long-term relationships, and we've gotten four people engaged.

Does Keeper have a money-back guarantee?

Yes. On Keeper Legacy, you can refund your marriage deposit any time before marriage, as long as you are not in a relationship with someone you met through us. Once you are married, we keep the deposit.

What’s the difference between paid membership and free membership on Keeper?

If you are a paying member, we actively match on your behalf. That means we comb through our database and reach out into our matchmaking networks until we find someone, do due diligence, and make the match. If you join as a free member, we consider you first to be matched with paying members. Generally speaking, paying members match more quickly. That being said, our client list is growing daily, and if you join for free the odds are high that you will eventually be matched. Free members never pay, even if we match you.

What if I don’t want to pay for Keeper?

You may join our matchmaking pool for free to be matched with our paying members. We encourage you to do so, because odds are we will eventually match you.

How is the experience different for men and women on Keeper?

When we make a match, we show the man to the woman before the man sees her. If the woman says the man is someone she’d like to meet, we then show the woman’s profile to the man. If she’s not interested, the man never sees her profile.

What type of information does Keeper share with my match?

Most of the information we collect is only used behind the scenes to ensure match quality. Profiles are built using only information that would be appropriate to share before a first date. You can feel safe knowing we won’t overshare on your behalf.

Does Keeper use ChatGPT?

Keeper uses a proprietary algorithm developed using a combination of custom AI models and third party models, including OpenAI's GPT API. All of our AI algorithms are guided by relationship science and evolutionary psychology, allowing us to create matches optimized for short-term attraction and long-term compatibility.

You ask a lot of personal questions. What does Keeper do with my data?

We take your privacy and data security extremely seriously. We do not sell your data to anyone and we don't share it with anyone except your match. For men, relevant features of your profile will be shared with interested women; for women, we only share relevant profile details with men you explicitly express interest in. Contact information is only exchanged once both parties have agreed to the match. Your sensitive preferences for a partner are never shared with anyone. We value the trust you place in us because we need it to make quality matches. Maintaining confidentiality and discretion is our top priority.

Where is Keeper live?

Keeper currently accepts paid users from North America and Europe, but anyone in the world can join the Keeper matchmaking pool.

Does Keeper have an app?

At the moment, we have an AI-powered application used internally by our matchmakers, and user information is collected via this website, text, phone, and email. We are in the process of building a user-facing webapp with completely automated matchmaking.

You can reach out to to view or make changes to your information.


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