Keeper Dating, Inc. - Privacy Notice

Last updated December 05, 2025

This Privacy Notice explains how Keeper Dating, Inc. (“Keeper,” “we,” “us,” or “our”) collects, uses, shares and protects personal information when you use our websites, mobile apps, and related services (collectively, the “Services”).

If you do not agree with this Privacy Notice, please do not use the Services.

You can contact us at contact@keeper.ai with any questions about privacy or your rights.

1. Scope

This Privacy Notice applies when you:

  • Visit our websites, including https://keeper.ai• Use our apps or online products
  • Use our apps or online products
  • Communicate with us, for example by email, social media or at events

This Notice applies globally. In some regions (for example the European Economic Area, United Kingdom, California, Colorado, Virginia, etc.) you may have additional rights. See the “Region specific information” section below.

2. Information we collect

2.1 Information you provide to us

We collect information you choose to give us, which may include:

  • Identifiers and contact details
  • Name, email address, phone number
  • Login credentials and authentication information
  • Profile and account information
  • Age, gender, location, occupation, education
  • Photos, biography and other details you add to your profile
  • Preferences about potential matches
  • Sensitive and special category information (where allowed by law and with your consent where required)

Depending on how you use the Services, you may choose to share:

  • Racial or ethnic origin
  • Religious or philosophical beliefs
  • Political opinions
  • Sexual orientation and dating preferences
  • Psychometric information, values, personality traits, personal history
  • Other information you choose to share that could be considered sensitive in your jurisdiction
  • Communications and content
  • Messages you send to us or to other users through the Services
  • Support requests, survey responses, and feedback
  • Payment information

If you purchase paid features, our payment processors collect payment card details and billing information. We receive limited information about the transaction (for example, last four digits of card, transaction status).

2.2 Information we collect automatically

When you use the Services, we automatically collect certain information, such as:

  • Device and usage information
  • IP address, device type, operating system, browser type
  • Information about how you interact with the Services, including pages viewed, features used, clicks, time and date of activity
  • Log and diagnostic data
  • Log files, error reports, performance data
  • Approximate location
  • Rough location based on IP address or device settings, to support features like distance filtering and regional content.

2.3 Information from third parties

We may receive information about you from:

  • Service providers who help us with identity verification, security, analytics, advertising, or customer support
  • Partners who promote Keeper or integrate with us
  • Publicly available sources, where permitted by law

3. How we use your information

We use the information we collect for the following purposes, where allowed by applicable law and based on appropriate legal bases (for example, your consent, performance of a contract, legitimate interests, legal obligations).

3.1 Providing and improving the Services

We use your information to:

  • Create and manage your account
  • Provide matching, recommendations and other core features
  • Facilitate communication between you and other users
  • Provide customer support and respond to your requests
  • Maintain, repair and improve the Services

3.2 Personalization, marketing and communications

We use your information to:

  • Personalize content, recommendations and offers
  • Send you transactional messages, such as service notifications
  • Send you marketing communications, where permitted, and measure their effectiveness
  • Show you advertising on and off the Services, where permitted, including using cookies and similar technologies

You can opt out of marketing communications as described in the “Your choices” section.

3.3 Internal AI and model training

A core part of how Keeper operates is through algorithms and models that help us understand preferences, predict compatibility and improve the experience.

We use your information, including certain traits and behavioral data, for internal AI/model training and development, such as to:

  • Train and improve models that score or rank potential matches
  • Improve models used for safety, fraud and abuse detection
  • Power recommendation, search and discovery features
  • Analyze product performance and test new features
  • Build tools that help us understand and support users more effectively

Where required by law (for example in the EU/UK for special category data, or in some US states for sensitive personal data), we will only use your sensitive information for these internal AI/model training purposes with your explicit consent. You can withdraw that consent at any time as described in the “Your choices” section, and we will stop using your information for those optional AI/model training purposes going forward.

3.4 Sharing traits with select partners for model development and research

In addition to internal model training, we may, in some cases, share certain traits and related information with carefully selected partners who help us research, develop and improve models and technologies.

For example, we may work with partners to analyze or train models on:

  • trait vectors, psychometric scores, and item‑level questionnaire responses
  • demographic information such as age range, location, gender
  • high‑level outcome labels like whether a conversation led to a second date or a long‑term relationship

When we share information for these purposes:

  • We limit what is shared to what is reasonably necessary for the specific project.
  • We may share data at the individual‑record level in pseudonymous form (for example, with an internal study ID instead of your name or contact details).
  • We require partners by contract to
    • use the information only for the agreed research or model‑development purposes
    • protect it with appropriate security measures
    • not use it to market directly to you
    • not attempt to identify you from the shared data, except where strictly necessary as a service provider acting on our instructions.

Where required by law, and especially when sensitive information is involved (for example sexual orientation, religious beliefs, political opinions, racial or ethnic origin or detailed psychometrics), we will only use and share your traits with such partners with your opt‑in consent. You may withdraw that consent at any time, and we will stop using or sharing your information for these optional purposes going forward.

3.5 Aggregated and anonymized information

We may use and share aggregated and anonymized information that does not identify individuals, including for research, analytics and commercial purposes.

For example, we may:

  • Publish or share statistics about overall trends (for example, distribution of certain traits by age group, aggregated compatibility patterns).
  • Provide partners with anonymized insights about dating preferences or relationship outcomes.
  • Use aggregate, anonymized data to help design new features or products.

When we say “anonymized”, we mean information that has been processed so that it cannot reasonably be used to identify you or to infer information about you as an individual, taking into account available technology and other information likely to be used.

We may also use deidentified information as defined by applicable law, and we will maintain and use such information in deidentified form and not attempt to reidentify it, except to test our deidentification processes.

3.6 Safety, security and legal compliance

We use information to:

  • Protect the safety and integrity of users and the Services
  • Detect, investigate and prevent fraud, abuse and other harmful activity
  • Enforce our Terms of Service and other agreements
  • Comply with legal and regulatory obligations and respond to lawful requests

4. Legal bases for processing (EEA / UK / similar jurisdictions)

Where GDPR or similar laws apply, we process personal data on the following legal bases:

  • Consent: for example, for certain marketing activities, processing of special category data (such as sexual orientation, religious beliefs, political opinions, racial or ethnic origin, psychometrics) and for sharing traits with select partners for model development in some jurisdictions. You can withdraw consent at any time.
  • Performance of a contract: to provide the Services, including creating your account, matching and communications.
  • Legitimate interests: to improve and protect our Services, prevent fraud, perform analytics, and develop models, provided these interests are not overridden by your rights and interests.
  • Legal obligations: to comply with applicable laws, regulatory requirements and legal processes.
  • Vital interests: in rare cases, to protect your or another person’s vital interests.

5. How we share personal information

We do not sell personal information in the everyday sense of the word. In some jurisdictions, certain sharing for advertising or analytics, or sharing with model development partners, may be considered a “sale” or “sharing” under applicable law. We explain your choices for those uses in the “Your rights and choices” section.

We may share personal information with:

5.1 Service providers and vendors

Third party companies that provide services to us, such as:

  • Hosting, storage and cloud infrastructure
  • Security and fraud prevention
  • Customer support and communication tools
  • Analytics, performance monitoring and product research
  • Payment processing
  • Marketing and advertising technology

These providers may only use personal information to perform services for us and must protect it appropriately.

5.2 AI, research and development partners

As described above, we may share certain traits and related information with carefully selected partners that help us research, evaluate and develop models and technologies. We require contractual protections and, where required by law, obtain your consent before sharing sensitive traits for these purposes.

5.3 Other users

Some information you add to your profile is visible to other users (for example, your name, age, photos, location range and profile content). You control what you choose to share in your profile, subject to our community rules.

5.4 Business transfers

We may share or transfer information in connection with any merger, sale of company assets, financing, acquisition, or similar transaction. Your information would remain subject to this Notice or an equivalent that provides at least the same level of protection.

5.5 Legal and safety disclosures

We may disclose information if we believe it is reasonably necessary to:

  • Comply with applicable law, regulation, legal process or governmental request
  • Enforce our agreements and policies
  • Protect our rights, property or safety, or that of our users or the public

6. Cookies and tracking technologies

We and our partners use cookies and similar technologies to operate the Services, understand usage, and provide analytics and advertising. Where required by law, we will ask for your consent before using certain cookies.

You can manage cookie preferences in your browser settings and, in some regions, through a cookie banner or preference center.

7. Data retention

We keep personal information only for as long as reasonably necessary to fulfill the purposes described in this Notice, including:

  • As long as you have an active account
  • For a reasonable period after account closure for backup, dispute resolution, fraud prevention and legal compliance
  • Longer where we are legally required to do so

When we no longer need personal information, we will delete it, anonymize it or securely store it and isolate it from further use until deletion is possible.

8. Security

We use a combination of technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse or alteration. No method of transmission or storage is completely secure. If you believe your account or information is at risk, contact us immediately.

9. Children

The Services are intended for adults. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from a child under 18, we will delete it and may take steps to close the account.

10. Your rights and choices

Your rights and choices depend on where you live. Subject to applicable law, you may have some or all of the following rights.

10.1 Access, correction and deletion

You may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information

You can often do this directly through your account settings. You can also contact us at contact@keeper.ai.

10.2 Portability and restriction

In some regions you may have the right to:

  • Request a copy of certain information in a portable format
  • Request that we restrict certain processing

10.3 Choices about marketing

You can opt out of marketing emails by using the unsubscribe link in those emails or by contacting us. Even if you opt out, we may still send you non-promotional messages, such as service notifications.

10.4 Choices about AI/model training and partner sharing

Where required by law, we will ask for your consent before:

  • Using your sensitive personal information (for example sexual orientation, religious beliefs, political opinions, racial or ethnic origin, psychometrics) for optional internal AI/model training that is not strictly necessary to provide the Services
  • Sharing certain traits with select partners for model development beyond their role as service providers

In applicable regions you may:

  • Withdraw your consent for these uses at any time in your account settings or by contacting us
  • Object to certain profiling or automated decision making, and request human review in some cases

Withdrawing consent does not affect processing that has already occurred, but we will stop using your information for those optional purposes going forward.

10.5 Choices under “sale” or “sharing” rules (for example California)

In some jurisdictions, certain data uses or disclosures may be treated as a “sale” or “sharing” of personal information for targeted advertising purposes. Where required:

  • We will disclose these practices in region specific addenda
  • We will provide a way to opt out of sale or sharing, such as a “Do Not Sell or Share My Personal Information” link or setting
  • We will honor browser-based or device-based opt out preference signals where required

11. Region specific information

We provide additional information here for residents of certain regions. This section does not limit the rest of this Notice.

11.1 California (CCPA/CPRA)

If you are a resident of California, you have specific rights with respect to your “personal information” as defined by the California Consumer Privacy Act (as amended).

We include, by reference, a California specific addendum that:

  • Lists the categories of personal information we collect, use and disclose
  • Explains whether and how we “sell” or “share” personal information as those terms are defined in California law
  • Describes your rights to know, correct, delete and opt out, and how to exercise them
  • Explains how we respond to authorized agents and verifiable requests

You can request a copy of this addendum or exercise your rights by contacting contact@keeper.ai or as otherwise described in the addendum and on our website.

11.2 EEA, UK and Switzerland

If you are in the EEA, UK or Switzerland:

  • Keeper Dating, Inc. is the controller of your personal data.
  • You have the rights described above, plus the right to lodge a complaint with your local data protection authority if you believe our processing violates applicable law.
  • We may transfer your personal data to countries outside the EEA/UK that may not provide the same level of data protection. Where we do so, we will use appropriate safeguards, such as standard contractual clauses.

11.3 Canada

If you are in Canada, you have rights similar to those described above, including:

  • The right to access and correct your personal information
  • The right to withdraw consent to certain processing
  • The right to lodge a complaint with the Office of the Privacy Commissioner of Canada or your provincial regulator

12. International data transfers

We are based in the United States and may process and store information in the United States and other countries. These locations may have data protection laws that are different from those in your country.

Where required by law, we use appropriate safeguards when transferring personal data, such as standard contractual clauses.

13. Changes to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. When we do so, we will revise the “Last updated” date at the top. For material changes, we may provide additional notice, such as by email or in-app message.

Where required by law, we will seek your consent to material changes that affect how we use personal information already collected.

14. Contact us

If you have questions or concerns about this Privacy Notice, or if you wish to exercise your rights, you can contact us at:

Email: contact@keeper.ai

Mailing address:

Keeper Dating, Inc.

1111B S Governors Ave, #6044

Dover, DE 19904

United States