Matchmaker smiles and waves into her laptop webcam
Published by  
The Keeper Team
February 17, 2023

What is a Matchmaker, and What Does One Do?

Love, companionship, and meaningful relationships have always been central to human existence. As the world evolves, so do our methods of finding these essential connections.
Thoughts on relationships, dating, marriage, society, and more from the team at Keeper.


Love, companionship, and meaningful relationships have always been central to human existence. As the world evolves, so do our methods of finding these essential connections.

Today, many people turn to matchmakers to aid them in their quest for love. But What is a matchmaker? And What does a matchmaker do? These are the questions we'll be answering in this article, introducing you to the concept of matchmaking and the cutting-edge AI matchmaker Keeper.

What is a Matchmaker?

A matchmaker is a professional who uses their skills, intuition, and experience to connect individuals who they believe have the potential to build a strong, meaningful, long-term romantic relationship together.

A professional matchmaker needs excellent interpersonal skills to understand their clients deeply and build a comprehensive profile that considers everything from a person's lifestyle and values to their dating preferences. They also use their strong communication skills to facilitate discussions and create a comfortable environment where clients can express themselves openly.

Matchmaking has been a cultural tradition in many societies throughout history. In these societies, senior members of the community played the role of matchmaker, using their life experience and knowledge of community members to create strong couples. These traditional matchmakers were respected figures who helped nurture social bonds within their community and played a great role in creating marriages.

In modern times, matchmaking has transformed into a professional matchmaker or marriage broker service that utilizes both personal expertise and cutting-edge technology, such as the innovative AI matchmaking offered by Keeper.

What Do Matchmakers Do?

A matchmaker is a person who arranges dates and performs many tasks, all meticulously designed to help foster potential love connections.

Understanding Clients

At the core of matchmaking is a deep understanding of the client. The matchmaker spends significant time learning about the client's personal history, lifestyle, interests, and relationship goals. This might involve extensive discussions, consultations, and the use of personality tests and assessments.

They probe beyond the surface, trying to understand the client's values, aspirations, and unique personality traits. This comprehensive understanding of the client helps the matchmaker identify suitable partners that align not only on surface-level interests but on the deeper, most meaningful level.

Searching for Potential Matches

Once the matchmaker has a detailed understanding of the client, they begin searching for potential matches. This task can be likened to searching for a needle in a haystack, requiring patience, dedication, and expertise. Matchmakers have access to a broad network of singles who have been vetted and are serious about finding a long-term partner.

The matchmaker sifts through this database, utilizing their client's preferences and professional judgement to identify individuals who make a good match.

Facilitating Connections

After identifying potential matches, the next crucial step for the matchmaker is to facilitate connections. This could involve setting up a classic dinner date or organizing a casual meet-up in a relaxed environment. In some instances, matchmakers provide 'date coaching' to help clients prepare for the date and give them the confidence to present themselves.

Providing Feedback and Coaching

Matchmaking is a process, often involving trial and error, learning, and growth. After each date, the matchmaker will provide feedback and coaching to their clients. They might discuss what went well and areas for improvement.

This could involve advice on effective communication, body language, or dressing for success. The goal of a matchmaker is to help clients learn from each experience and continually improve their journey toward finding the right partner.

A matchmaker is much more than just a professional match-finder. They are consultants, coaches, and confidantes, playing a multifaceted role in their clients' journey toward finding love and happiness.

Characteristics of a Good Matchmaker

Whether traditional or modern, a good matchmaker embodies empathy, persistence, and a keen understanding of human nature. They are astute observers, able to discern subtleties in character and compatibility.

However, in the age of digital transformation, the traits that define an effective matchmaker have expanded and evolved. The key is to leverage technology without losing the human touch.

Traits of Traditional and Modern Matchmakers

While the fundamental aim of matchmakers has always been to help people find love, the methods and effectiveness can greatly differ between traditional and modern matchmakers.

Here we will differentiate their traits and explain why modern matchmakers, especially AI-powered services like Keeper, have the upper hand.

Traditional Matchmakers

Traditional matchmakers are known for their emotional intelligence, sociability, and persistence. They commit themselves to understanding clients deeply and creating a secure environment for expression. They build a network of potential matches based on their understanding and intuition.

However, this manual process has its limitations.

Limited Reach

Traditional matchmakers are constrained by their geographic location and personal networks. Their reach is limited to the number of people they personally know or have access to, limiting the diversity and number of potential matches.


The matchmaking process is human-led and hence can be influenced by the matchmaker's personal biases, preferences, or understanding. This can inadvertently lead to a subjective selection of potential partners, which may not always result in the best match.


The process can also be time-intensive. Building trust, rapport, and a thoroughly understanding of each client takes considerable time. It extends the matchmaking process and can delay finding a suitable match.

Modern Matchmakers

While modern matchmakers leverage digital platforms to expand their reach beyond local networks, they still face challenges when dealing with scale. Without advanced technology, they can only take on a limited number of clients at a time, making their services less accessible and efficient.

Keeper: The AI-Driven Matchmaker

Unlike other modern matchmakers, Keeper has revolutionized the process by integrating artificial intelligence. This not only addresses the limitations of traditional matchmaking but also surpasses the capabilities of modern non-AI matchmakers.

Data-Driven Approach

Keeper employs a data-driven approach, using AI to process vast amounts of data about each client. This removes personal bias and ensures a compatible match based on a comprehensive range of factors, significantly enhancing the precision and objectivity of matchmaking.


With AI, Keeper can effectively manage a large number of clients simultaneously, making it more accessible and efficient than other matchmakers. This means more people have the opportunity to find their perfect match faster.

Continuous Learning

Keeper's AI system inherently possesses the capability to learn from each match it makes. It continuously refines its algorithms based on the feedback and outcomes, improving the accuracy and success rate of its matchmaking over time.

Therefore, the traits of an excellent AI-driven matchmaker like Keeper extend far beyond those of traditional and even other modern matchmakers. Keeper's data-driven, scalable, continuously learning, and improving approach makes it exceptionally effective at finding the perfect match for its clients.


A matchmaker is a dedicated professional who helps individuals find love with the goal of a happy marriage in mind. They understand their clients, search for potential matches, facilitate connections, and provide feedback and coaching, all while maintaining the utmost confidentiality.

The role of matchmaker has evolved with technology, with innovative platforms like Keeper bringing this age-old profession into the digital era.

Our foray into the world of matchmaking highlights the crucial role these professionals play in our quest for love. If you're single and looking for a long-term serious relationship, why not experience the benefits of professional matchmaking with Keeper?

Visit our home page and explore our intuitive AI matchmaking service. With Keeper, love is just a click away.

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